For the last three years India has gone on the market, as for all sectors in Europe and the United States. Outsourcing of all production in India was the most common solution to reduce production costs. With the money started to flow into India and international organizations have recognized the potential. Last 2 years has shown significant economic growth. This hit Indian organizations in several ways.
Indian organizations have benefited because of the economic upswing. The people had enough money to purchase goods and services that were of better quality and design to buy. For many foreign companies have been in the service of goods and services of superior quality and design, the Indian had them fit to survive in the competition. They were forced to pay attention to the design, quality and service. These companies have finally hired a large number of designers. Many design schools have opened in India to meet in the last two years to address this growing need for the industry.
Things have changed so quickly that there is a fundamental mistake that is now triggered again changed. Organizations committed designers but failed to use their creative potential. These organizations are not ready for fundamental changes to the designer to explore and showcase their creative talents allow. Indian organizations are to kill of the hierarchy, politics, rigid, strict rules, the unequal distribution of power and the environment, the fear of the important contributions to the creative ideas and work motivation are afflicted. This makes the designers often have their jobs.
1) Research suggests that sustainable innovation and creativity requires a certain type of
o Organizational policies
o Organizational structure
o Organization and processes
o organizational environment
Indian organization for these changes are radical changes in how it regulates or does business. These changes are perceived as a threat to the success, the current progress and improved processes for the production of economic goods and services.
Innovation and creativity in organizations is governed by managers. These managers are not designers, and they have no formal training in innovation and creativity. They are worried about price-performance ratio, the research costs, etc., says the managers are responsible for the killing of creativity and a good idea to contact the CEO.
Research also shows that no organization can survive for long periods while reducing costs.
2) Some companies that have started recently, he was right, but they did not succeed in the long run, because there was no system to manage the process of innovation and creativity. And why should there be? There is no institution that provides training in innovation and creativity. This training is fundamentally different from the construction or management of design education, which is given to all schools of design.
India is now becoming increasingly attractive for multinational companies trying to come due to the increase in salary. It clearly shows that the market can be stabilized in a few months from now India are without money. It would be like if the organization continues to find a way to get a steady flow of money. Edward De Bono says innovation and creativity is the only way to survive in the long term view and always one step ahead of the competition.
It is time for Indian companies to exploit the current economic situation and successfully instutionalize innovation and creativity.
When I began my studies, I thought in this case only with Indian organizations, but recently I found that this is a typical scenario around the globe. Organizations in India and abroad are confronted with problems or in the implementation of innovation and creativity and innovation management and creative people.
Some CEOs think their organization is very creative and innovative at work. They tend to be confused with design innovation. It was conducted an interesting survey that the definition of innovation is CEO of varied to a lot of cases the product is to change the color of the product to find from black to blue.
There are various measures of innovation. A simple way is to look to find a developed product, process, system, service or environment of the organization in a year and ask the following questions:
A) there are five new products in the world has not before?
B) These five products change dramatically?
o The company operates and
and o The company produces or sells products on the market
o How it is used by the consumer
C) have the problem of product that was hard for more than a decade solved?
Some designers believe that good design (such as a better ergonomic mouse) is also an innovation. To explain the exact difference between a better design and innovation, if applicable, the following submissions, the designer will look
o Designing a better mouse. (Would definitely a mouse)
o Design of an input device in the hand. (Perhaps all of the input device)
o Develop a way to give to input. (If device can be used)
o Design of an entry to the task. (Can be one or more devices)
o Design an environment for the task. (If one or more devices or none to be)
Not many companies give their designers in the last two papers which have a good chance to come closer to have an incremental innovation.
A radical innovation is always one step ahead of those memories. This may answer unsolved problems in areas where there are no existing product. In these cases, the memories from the trend analysis, extensive market research, socio-psychological and ethnographic studies. There are many ways that can take over the organization or with this difficult front-end business and developing a strategy for innovation.
What does it take to make these changes? How about on the way companies work? What’s the ROI?
1) There are big changes on how the organization works in terms of organizational structure, processes, and environmental policy. It is a systematic way to implement this change. As I said already that these changes are always resisted and avoided in the organization and thus is effective and convincing for the successful implementation of change necessary communications outside of the change management.
2) The companies try to adapt business models already established. These models can be compatibility problems. Or they may not be suitable for the type of work the company is, or they may experience problems related to cultural, social and political conditions in the organization faces.
3) There is no limit to the implementation of the IHR innovation and creativity, but there are ways to bypass them and show them on projects in the sample.
4) Innovation Outsourcing (outsourcing of various design) can not solve the problem, how expensive would, over time, and the company in-house to have.
5) the formation of innovation and creativity would be to a certain degree, but unless the organization to make fundamental changes, innovations instutionalize bring into the process, and continually feed the pipeline of innovation, they may not be able to real fruit taste.
3M, Google is at least 15% of the time the employees on projects they feel would be interesting and beneficial work for the company.
3M adhesive of such a program and is always $ 100 million per year. 3M has also produced a policy for every five years that has not exist on the market before.
Google, E-bay, Amazon and Apple has changed and the four leading brands growth worldwide.
The takeaways are:
o Start with outsourcing innovation. Hire a consultant in innovation.
Train people in the house rent in innovation and creativity o / designer.
o Build a center of innovation.
o average change slowly. (Managed)
Organization Structure> (hierarchical distribution of power)
> Policy
> Process
> Environment
o Establishment of a system of sustainable innovation.
Market Research>
Trend Analysis>
> Design and Innovation Management
I am a Dezine by proffession (architect and industrial designer) I was stuyding innovation and creativity in recent years. My expertise is in the areas of idea generation, creative facilitation, structured innovation processes, innovation, implementation, and the creative process in organizations, design management, trend analysis.