There clearly are other potential barriers or sources of resistance to any change or innovation.

Five Barriers to Innovation and How to Avoid Them

Products have a life cycle.

Gillette’s Innovation Strategy

Let’s examine the fruits of the innovation strategy for Gillette razor blades.

* Safety razor invented in 1895* Razor marketed specifically to women 1916* Razor dispenser 1946* Stainless Steel blades 1963* Double-blade razor 1971* Disposable double-blade razor 1976* Razor with a pivot point 1977* Razor with a lubricating strip 1985* Razor with spring-loaded blades 1990* Razor with microfins 1995* Razor with three blades 1998* Manual Razor with battery power 2004* Razor with five blades 2007* Razor with rear trim blade 2007

Gillette innovated on a regular basis to provide fresh new products to market. There was only one invention, but a stream of innovations.

What Does an Innovation Strategy Look Like?

Your innovation strategy should be an integral part of your business plan.

Consider how the management of Gillette might have approached innovation in the 1960′s. This threat required continuous innovation to stay ahead of the game. Gillette’s stated strategic innovation goal was to earn 40% of their revenue from products introduced within the last 5 years.

An Innovation Strategy Model

Let’s create a possible innovation plan for Gillette in the 1960′s:

Strong products for shaving2. Strong demand for products.3. Lack of diversity in products

Increasing competition against core products.

Products for women.2.

From our SWOT analysis we as Gillette’s management could make the following innovation plan:

Create diversity in the product line by introducing products for women.

The following action plan was used to accomplish the innovation plan.

What if this idea fails?

There clearly are other potential barriers or sources of resistance to any change or innovation. It usually involves a team approach, because people within the workplace are empowered to participate in the change process when looking for creative solutions. An effective organisation recognises that its own personnel often hold the keys to innovation within themselves and only need the right outlet to share their experience based ideas.A Creative Change AgentIn other words, creative problem solving is a method of finding innovative approaches for problem resolution. The creative problem solving process becomes a change agent that can turn resistance into action.

Seeing a Problem as an OpportunityOne of the most important features of the creative problem solving process is the fact it turns a problem into an opportunity to improve the organisation. The people chosen to participate depends on the problem being solved.The creative process follows a format which takes the group up to the moment when creative thinking is unleashed. In the initial stages, the process first accomplishes the following:* Identifies the problem in traditional terms* Establishes goals* Empowers participants* Develops criteria for choosing ideas* Focuses on how to “sell” the creative ideaPopular creative problem solving strategies which have been developed include brainstorming, mind mapping, and even role or team game playing. One idea is mapped or associated with another idea and a path of ideas leads to one or more creative solutions to a problem. It promotes teamwork, unity, creative approaches, and positive energy.

I will deal with the one of the Value in bold letters in this article as below:- Articulated Managing for Innovation: What is Innovation in the context of Baldrige Criteria? Innovation should expend into supporting process to ease of doing business with customers

Case Study on Managing for Innovation Most companies have some form of research and development into new products. New product has numerous quality problems. Another aspect of Managing for Innovation is the support services to materialize the new product production.

So far, innovation is confined to product and services at operation level.

Company policies should be set up to encourage innovation. Having understood the Managing for Innovation in Values and Concepts of Malcolm Baldrige, it should be taken as a strategically for future business advantage.

Managing for Innovation – Values and Concepts of the Malcolm Baldrige Criteria Part 7

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