It has long been a dilemma, what came first the chicken or the egg? It’s like with the innovation of consumer goods packaging. Let’s be honest. We are all in excessive advertising. We see around 3,000 advertising messages per day. So, what is bad for professional packing to do? Develop the product and the packaging, or vice versa. Whatever the answer, it is clear that conventional packaging products, or at least no one sells flat sales. Some of my current research can not sell the package the product at all in the future.
In preparation for a presentation on packaging innovation, I decided my network, what they believe, that innovation in packaging for consumer products, new query. I have these questions to my audience:
What is your definition of packaging innovation in consumer products?
Have you seen recent examples of packaging that really different than you and why are they so unique? If you could invent new types of packaging, new product would you develop?
Big mistake! Perhaps I should say it was a real learning experience. You think I could have expected some of the answers. Remember, I did some research on the packaging as a marketing tool for years. Most of the responses I received are not favorable for the community of the package.
One thing is clear. Our beloved “packaging” is under attack by the consumer. You just do not understand.
A few surprising points of this exercise.
1) The packaging professionals at all about this issue or for the most part do not share their ideas seem to hit (not to be confidential, of course) on the subject. I wonder if they are too busy or they just do not care about packaging innovation.
2) The consumer (the people outside of the packaging industry registered) loud and clear. They gave me little to their dissatisfaction with everything, induces less packaging “wrap rage” of the product packaging. They took the time to express their opinion.
Pretending what we write this dichotomy of opinions? Package professionals involved in the third-largest industry in the United States. It is “the package” and we are confident that we know what the consumer (or so we think) needs.
Uninformed consumers are angry, outraged, angry and just plain unhappy with the packaging industry and it is our fault. Our industry has done little to educate the consumer on the package, why should they, and what role it should play in modern society. What is consumer perception? Unfortunately, this is downhill. With the holidays, we received a wave of publishers to write “wrap rage.” In addition to the “green movement” we get a protest from environmentally harmful, the packet and so on.
But the truth is consumers need packaging innovation. You have all the advantages it has to offer with threats such as product integrity and security, the country of origin and the problems Sun
So, who to respond to these dilemmas? Packaging pros use intelligent packaging innovation for the benefit of consumers. They will educate and inform the consumer that the package is a lot more than what it seems, is – on the surface.
Around the old chicken or egg dilemma. The packaging has a perception problem is now solved. It is imperative that we “connect” with the consumer before the chicken or the egg either designed or hatched. Otherwise, the package still faces critics and complain and reinforce negative perceptions of consumers.
You need to know who has the latest concepts in packaging innovation? I know this is what I do, follow trends and packaging innovation, and how they affect your business. Connect with me JoAnn Hines Packaging Diva via phone 1-678-594 6872nd